Osuka Yu’s Books
Yu Osuka’s books have reached a total of 131,400 copies!
So far, Yu Osuka has published 13 books.
Despite being business books, and more specifically in the import field, which is a niche field, they’ve ranked an unprecedented #1 in terms of overall sales ranking for 5 consecutive times since the debut book.
“How to Start and Make Money With Export Business 101” ranked #1 in the business category at Kinokuniya bookstore, becoming the focus of attention in the industry.
In addition, in November 2016, the revised edition of “Easy! Anyone Can Do It! Import Business You Can Start Privately” came out and on November 15, 2017, “Everything You Need To Know About Import Business (complete edition)” was published.
On December 11, 2018, “Create A Profitable System Any Way You Like It! Import Business for Company” was launched and a reprint was decided the very same day. Moreover, a second reprint was decided just 2 weeks later, achieving record-breaking sales.
And on April 19, “The Price Is Yours To Decide: Import Business to Learn About How to Create a Profitable System” was launched at bookstores nationwide, ranking # 1 in overall sales at Shinjuku’s Kinokuniya bookstore and Book 1st. Moreover, his newest book, “It’s Actually Really Easy! How to Create And Start a Profitable Import Business Department,” was published on April 9, 2020 and is now available at bookstores across the country.
In addition, “Remote Import Business Success Manual,” will be released simultaneously nationwide on June 20, 2021.
On July 19, 2023, the latest book, “ The Essence of Trading Business Explained With Illustrations , revised edition” hit bookstores across Japan.
Yu Osuka has written each and every one of the books with all of his heart and love.
The current total number of copies is 131,400 and counting, an exceptional achievement in the category of business books.
Even ITOCHU CHEMICAL FRONTIER Corporation (Capital: 1.1 billion yen / Annual turnover: 150.7 billion yen (2014 fiscal year)), a member of the global trading company ITOCHU group, uses the books every year during trading lectures for new employees.
It’s Actually Really Easy! How to Create And Start a Profitable Import Business Department (ASUKA Publishing)
In this book, the author describes why small- and medium-sized companies should create an Import Department by listing the advantages, then goes on to explain what the companies need, what they should be careful about and how to actually set up an Import Department. The reader will get a clear understanding of how the business works, from looking for a product abroad to selling wholesale to retailers.
First edition: April 9, 2020
4,000 copies (as of June 8, 2020)
The Price Is Yours To Decide: Import Business to Learn About How to Create a Profitable System (SHUEISHA)
What if you could decide the prices of your products or services and maximize their profitability?
What if you could decide the prices of your products or services and maximize their profitability?
Many might think that’s impossible but it’s absolutely possible if it’s a B2B import business.
In this book, Yu Osuka, the author who’s offered consulting services to over 900 people as an import business adviser describes the importance of setting the prices yourself in business, based on his years of experience and knowledge.
And among the businesses where you can set the prices yourself, he explains that B2B import business is by far one of the easiest ones to enter and make profits.
Selling quality products or services at the lowest possible prices is no longer a viable business model. It’s time to start selling quality products or services at higher prices.
First edition: April 19, 2019
5000 copies (as of June 8, 2020)
Create A Profitable System Any Way You Like It! Import Business for Company (MIRAI PUBLISHING)
With the possibility to secure a 60% gross profit, the import business allows you to create your own profitable system and negotiate on equal terms with major companies.
Sometimes the very flexibility of a solopreneur is what enables them to make the first move.
Despite the instability of the global economic situation, caused by events such as the exit of the U.K. from the European Union and the election of U.S. President Trump, free trade has remained fundamentally unchanged, to the point of perhaps being able to say that now is the perfect time to start import business where individuals can generate profits. Anyone can start after covering the simple basics, and it’s also a great new business for small- to medium-sized companies.
First edition: December 11, 2018
4000 copies (as of June 8, 2020)
Everything You Need To Know About Import Business (complete edition) (ASA PUBLISHING)
y introducing 6 steps, this book covers everything one needs to know about the import business, from product selection, to negotiation, agreement and selling.
Whether you’re the one in charge of a company’s Import Department or an individual looking into starting an import business, this book as all the answers to your questions. It clearly guides you through all the things that you must or must not do to have a successful import business.
At the end of the book, you have a list of English sentences frequently used in the context of negotiations, so you can simply bring the book with you on your next trip.
First edition: November 2017, 2017
8000 copies (as of June 8, 2020)
Easy! Anyone Can Do It! Import Business You Can Start Privately (Revised edition) (KADOKAWA)
Making at least 50% in gross profit goes without saying. This book reveals the secrets that will allow you to sell a 10-yen product at 1,980 yen. Everything you need to know about the world’s best business model is in this book. You can make money while on vacation or on a business trip.
The author, who spends over 100 days abroad with clients and who has lectured over 7,000 people as an import business advisor, shares an amazing program that guarantees results in a very short time.
It’s filled with knowledge you can use to make money, such as getting exclusivity rights.
Some of the contents include tips and tricks for a successful import business that every entrepreneur secretly uses and that you can also use from day 1, such as understanding that doing import business can be just as easy as doing some shopping while vacationing abroad, how to do import business with only three English sentences, the secrets to being the first to find a product that would be a sure hit, how to easily secure exclusivity rights, negotiation tips that will help you gain the edge in every negotiation, how to set prices that will secure you gross profits of 50%.
First edition: November 18, 2016
10,000 copies (as of June 8, 2020)
How to Start and Make Money With Export Business 101 (NIPPON JITSUGYO PUBLISHING)
The author of “How to Start and Make Money With Import Business 101”, a long-time best seller with 6 edition, shares for the first time everything one needs to know about starting a successful export business
With global trade liberalization, Japan’s low birthrate and aging population, and the depreciation of the yen, the author claims that small- to medium-sized companies should get into the export business.
Whether you’re a newbie or just need a refresher, this book guides you through the basics of the realities of the export business.
It offers practical information on subjects such as how to look for sales outlets and how to set prices and promote exported goods, to tips on actual business practices regarding agreements, transportation, payment and recovery.
The book contains plenty of illustrations and trade-related forms.
First edition, March 10, 2014
3 editions, 7,500 copies (as of June 8, 2020)
Easy! Anyone Can Do It! Import Business You Can Start Privately (Kadokawa Foresta)
Yu Osuka, also known as the “God of import business” reveals all you need to start an import business and the secrets to success. With explanations that are easy to understand, even for the novice, this book is filled with valuable information on how to enjoy discovering new products abroad and make money with them.
First edition: June 30, 2012
2 editions, 7,900 copies (as of June 8, 2020)
The Essence of Trading Business Explained With Illustrations (ASA PUBLISHING)
The world of trading is a complex interaction of objects, money and paperwork, and with its unique terminology and procedures involved, it can seem a little overwhelming for the beginner.
This book offers an overview of the business flow in 48 easy-to-understand steps.
Because the author carefully selected information that are truly necessary to conduct the business, the book is the ideal introductory book for beginners.
First edition: September 29, 2010
21 editions, 41,500 copies (as of June 8, 2020)
Import Business: The Law of Profitability (GENDAI SHORIN PUBLISHERS)
Welcome to the world of Yu Osuka!
This book will capture you from the first page and it will be impossible to put it down.
You will step into a vividly depicted, hold-your-breath world where the author reveals the naked truths that will shock you and make your heart race until the last page.
That’s how intense this book is.
The way he laughs off his many mistakes and setbacks shows his deep compassion and caring for the next generation of importers.
Readers will, without a doubt, be moved beyond words by the charms of Yu Osuka.
First edition: September 15, 2009
6,000 copies (as of June 8, 2020)
The Basics And Common Knowledge of Import Business (PHP Institute)
Through a unique story, this book delves into the world of both import and export businesses.
Readers will feel as if they are the main character of the story and thus will naturally be drawn into it. Yu Osuka also appears in the story as a trade advisor who supports the main character.
Through his story, Yu Osuka shares his import philosophy.
First edition, March 6, 2009
10,000 copies (as of June 8, 2020)
How to Start and Make Money With Import Business 101 (NIPPON JITSUGYO PUBLISHING)
In his griping yet delightful debut book, Yu Osuka generously shares the knowledge he has gained from his 28 years of experience in import business.
This intense, must-read gem was first published over a decade ago but still captures the hearts of new readers as an import business bible.
First edition: October 1, 2006
6 editions, 15,000 copies (as of June 8, 2020)
